Who We Are
Our products speak to passionate gear heads. Enthusiasts who focus on American made cars from the 1930s through today’s performance models. We deliver editorial tips and techniques that will get their vehicles off the line with power, authority and style.

Our engaged relationship with members is unmatched by traditional media entities. We know what our readers want to hear and we deliver this through a number of timely multi-media channels.

Our Success Stories
"Street Thunder Magazine is one of those quiet giants. They don't make a lot of noise but they sure get the job done! Their readership numbers are quite ordinary by traditional print media standards but the focus and dedication of that readership translates into one of the best cost-per-call rates that we have. Bottom line ... their people read AND called us."
Bret Voelkel, Air Ride Technologies, Inc.

How We Connect

• Dedicated E-newsletter
• Club E-newsletter
• StreetMachineClub.com



Who We Are Reaching
• 71% Have taken action as a result of reading an NSMC editorial product.
• 65% Stated their reason for joining NSMC was to learn more about new products.
• They own an average of 3 hobby vehicles.
• Average amount invested in hobby vehicles $23,000 dollars.
• They spent an average of $2,440 on parts and accessories in the past year and average 8 hours per week working on their cars.
• 81% Indicated that others ask them for advice on hobby vehicles.
• 77% Participated in auto enthusiast events in the past year. They attend an average of 5 events per year.
• 61% Have done home improvement/remodeling in the past year.
See media kits for detailed source information.

Engagement Factor
In a recent survey, our members have proven that despite current economic constraints, they are engaged and passionate about their hobbies.

91% Stated that, "I need at least one leisure hobby or pursuit that can take my mind off the economy. I’ll find other ways to economize."

Our Other Media Brands
Advertise with our other media brands.